From October 18 to 20, at the 2024 China Jingdezhen International Ceramics Expo, Jingdezhen Changnan Brand held a unique "finding faults" activity, inviting friends to experience the work of Changnan "quality inspector", on the one hand, let everyone feel the strict control of the quality of ceramics by Changnan brand. On the other hand, we are taught how to identify some defects on porcelain to help consumers enhance their discernment.
The activity attracted many citizens and tourists, lined up a long line of collective "find fault", and a number of media have conducted interviews and reports on this. Fu Bilin, chairman of Changnanwei Culture, said in an interview that this activity is to let everyone understand "what is good porcelain" and "what is royal kiln quality porcelain", expressing his inheritance and adherence to the millennium porcelain making technology and the hundred years of royal kiln quality.
Dong Mingzhu
"To do the same as making porcelain" find fault ", do high-quality quality products"
On the 18th, Dong Mingzhu, a well-known entrepreneur, appeared in the exhibition hall and interacted with the on-site staff of the booth to understand the "finding faults" activity. "Is there something wrong with this cup?" "Yes, look for it." Dong Mingzhu picked up a piece of porcelain, looking for a while, the results in the staff's prompt, only to find that there is a very small flaw on the cup. She lamented, "You think this problem is impossible for us to find." Later, the staff asked Dong Mingzhu to smash the cup, but she refused with a smile, saying, "I want to take it back for education, and tell my employees to learn from the spirit of quality control that Jingdezhen ceramic enterprises have to smash for this almost invisible flaw."
Yu Minhong
"So good China, I don't want to break"
On the 20th, Yu Minhong, the founder of New Oriental, brought the Oriental Selection to the Changnan booth for live broadcast, and asked curiously when he saw the smashed porcelain: "Why are there so many broken cups?" After realizing that it was a "finding fault" activity, he picked up a cup and observed it carefully. "I don't see anything wrong with it..." . When the staff asked him to smash it after pointing out the flaws, Yu Minhong quickly stopped, "So good porcelain, I am reluctant to smash it."
The Changnan brand "finding faults" activity, so that many entrepreneurs, all kinds of media, foreign friends, citizens and tourists, are fully aware of the enterprise's strict control of ceramic quality, but also to show all walks of life Changnan inherited thousands of years of porcelain making skills and adhere to the royal kiln quality of one hundred years. On the road of pursuing craft quality and craftsman spirit, Changnan still faces many challenges, and will continue to "find faults" with strict standards in the future, pursue more excellent quality, and promote the innovation and development of Chinese ceramic technology and art.
